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Continued origin of the athletic footwear industry vertical specialization
In 1976, working full-leather shoes jumped to replace the manual mechanical and leather sneakers successful trial. In the same year, or the Blue Ribbon company Nike, because his own brand with Japanese seed company ghosts break, and realized that the United States and Japan, wages gradually rise, so will the order be transferred to South Korea and Taiwan. Against this background, Winterthur also received orders for Nike, signed a contract to build a long-term relationship, began to supply sports shoes. Partly because orders have been steadily growing, in order to ensure the quality cartons, Winterthur founded affiliates - Feng Shui Co., Ltd., began production of packaging boxes. The key can be long-term cooperation with Nike and Nike Winterthur pursuit of technology to enhance the pursuit of innovative ideas fit, Nike needed to conform. For example, in 1977 the research group Winterthur grinding method of the invention is the first to solve the difficult problem of bonded leather, becoming the world`s first company to use as a sports shoe leather footwear factory. This new technology significantly enhance the value of the goods and the status of sports shoes for Nike to establish a high quality image and widely emulated In addition, in 1978, began producing sports shoes Nike nylon cloth for other brands. In 1979, the invention of the bottom mold hot color, the use of secondary pressure hot way to produce the background color sneakers, available to use Nike, after the use of this invention with the industry wide Winterthur to grow with the Nike stable under orders, it did not take significant capital expansion plans to win more orders, still committed to focus on research and development; addition to research and development, but also emphasizes the organizational system adjustments. In 1981, the establishment of a computer room, a full computerization and restructuring of carton plant Ruifeng Enterprise Co., Ltd. is incorporated Winterthur Enterprise Co., Ltd. in 1982, set up shoe, shoe parts and the end of development, became the first Taiwanese PU shoe in the house on the shoe sneakers. Due to rapid changes in the athletic footwear market, coupled with the uncertain consumer preferences, reduce development time and increase productivity, reduce inventory risk become a major sports brand to business. Development sample mode (sample
size) of about 12 days, and the amount of production mode (full
size) will take about 40-50 days. Mold opening and good for business or not the key, if it makes a mistake it will seriously affect the product development and delivery losses. Therefore, in 1983, founded Winterthur class decided to develop mold tooling, mold repair, improve development time and maintain a high degree of efficiency in 1985, sports shoes air cushion technology has another big break-Nike are innovative invention. This cushion allows flexible soles and absorb pressure on the athlete`s ankle to strengthen the protection (air cushion can absorb a substantial jump must be under pressure due), on the other hand makes shoes cushion promote sports performance significantly reduce the weight of play. Winterthur make Nike`s patented air cushion soles and PU combined success and can be implemented into mass production, the shoe technology into high-tech fields. Then use Nike air cushion series, due to patent protection and production technology leader, throwing away the other brands in 1986 after, Nike signed a delegate with the Winterthur Winterthur development, design and manufacture all kinds of sports shoes contract Qiyueneiti to if Nike 4 consecutive months, the company failed to provide more than 260,000 pairs of orders sneakers, the Company and Nike have agreed to negotiate the terms of the exclusive nature of the relationship with Nike This shows the importance of the 1986 Winterthur, Winterthur since the introduction of color in Italy TPU injection machine, TPU shoe components become Taiwan`s largest injection plant, so that more diverse parts and shoe applications in 1988, due to the rise in Taiwan and the Taiwan dollar yearly wage, labor-intensive production of sports shoes, was forced to lower the additional the relocation of the production value of the product. Therefore, the establishment of Winterthur in the mainland Fujian Li Feng Shoes Development Co., Ltd., one starting from Taiwan, South Korea transporting raw materials to the mainland, making leather processing and then exported to Taiwan to do the molding. Although the flight of industry trends settled, cheap and abundant labor combined with Continental management technology and product innovation in Taiwan, and indeed so many shoe factories began to move overseas, to expand production capacity to increase to take more orders. But Winterthur did not like the other end of the shoe manufacturing factory in Taiwan, mainland China will invest all funds, but will be positioned as operational headquarters in Taiwan, R & D centers and high value-added production center in 1989, creating the mold paint, new technology makes colors Senior beautiful and can reduce the cost of traditional painting. In the same year, the mainland Fujian Xiefeng Footwear Co., Ltd. was established in 1990 as the first shoe mold EVA foam (MOLDED
EVA) technology, using coarse poor quality of EVA, plus other materials filling agents, re-aggregation, changing the physical properties make it suitable for all kinds of mold foam, developed into advanced shoe. Since Winterthur technological innovation, leading manufacturers in the industry, to get invited to join Nike Nike
APE (Advanced Production
Engineering) program, to study shoemaking technology, Winterthur`s ability to develop and become a Nike shoe technology core.
In 1976, working full-leather shoes jumped to replace the manual mechanical and leather sneakers successful trial. In the same year, or the Blue Ribbon company Nike, because his own brand with Japanese seed company ghosts break, and realized that the United States and Japan, wages gradually rise, so will the order be transferred to South Korea and Taiwan. Against this background, Winterthur also received orders for Nike, signed a contract to build a long-term relationship, began to supply sports shoes. Partly because orders have been steadily growing, in order to ensure the quality cartons, Winterthur founded affiliates - Feng Shui Co., Ltd., began production of packaging boxes. The key can be long-term cooperation with Nike and Nike Winterthur pursuit of technology to enhance the pursuit of innovative ideas fit, Nike needed to conform. For example, in 1977 the research group Winterthur grinding method of the invention is the first to solve the difficult problem of bonded leather, becoming the world`s first company to use as a sports shoe leather footwear factory. This new technology significantly enhance the value of the goods and the status of sports shoes for Nike to establish a high quality image and widely emulated In addition, in 1978, began producing sports shoes Nike nylon cloth for other brands. In 1979, the invention of the bottom mold hot color, the use of secondary pressure hot way to produce the background color sneakers, available to use Nike, after the use of this invention with the industry wide Winterthur to grow with the Nike stable under orders, it did not take significant capital expansion plans to win more orders, still committed to focus on research and development; addition to research and development, but also emphasizes the organizational system adjustments. In 1981, the establishment of a computer room, a full computerization and restructuring of carton plant Ruifeng Enterprise Co., Ltd. is incorporated Winterthur Enterprise Co., Ltd. in 1982, set up shoe, shoe parts and the end of development, became the first Taiwanese PU shoe in the house on the shoe sneakers. Due to rapid changes in the athletic footwear market, coupled with the uncertain consumer preferences, reduce development time and increase productivity, reduce inventory risk become a major sports brand to business. Development sample mode (sample
size) of about 12 days, and the amount of production mode (full
size) will take about 40-50 days. Mold opening and good for business or not the key, if it makes a mistake it will seriously affect the product development and delivery losses. Therefore, in 1983, founded Winterthur class decided to develop mold tooling, mold repair, improve development time and maintain a high degree of efficiency in 1985, sports shoes air cushion technology has another big break-Nike are innovative invention. This cushion allows flexible soles and absorb pressure on the athlete`s ankle to strengthen the protection (air cushion can absorb a substantial jump must be under pressure due), on the other hand makes shoes cushion promote sports performance significantly reduce the weight of play. Winterthur make Nike`s patented air cushion soles and PU combined success and can be implemented into mass production, the shoe technology into high-tech fields. Then use Nike air cushion series, due to patent protection and production technology leader, throwing away the other brands in 1986 after, Nike signed a delegate with the Winterthur Winterthur development, design and manufacture all kinds of sports shoes contract Qiyueneiti to if Nike 4 consecutive months, the company failed to provide more than 260,000 pairs of orders sneakers, the Company and Nike have agreed to negotiate the terms of the exclusive nature of the relationship with Nike This shows the importance of the 1986 Winterthur, Winterthur since the introduction of color in Italy TPU injection machine, TPU shoe components become Taiwan`s largest injection plant, so that more diverse parts and shoe applications in 1988, due to the rise in Taiwan and the Taiwan dollar yearly wage, labor-intensive production of sports shoes, was forced to lower the additional the relocation of the production value of the product. Therefore, the establishment of Winterthur in the mainland Fujian Li Feng Shoes Development Co., Ltd., one starting from Taiwan, South Korea transporting raw materials to the mainland, making leather processing and then exported to Taiwan to do the molding. Although the flight of industry trends settled, cheap and abundant labor combined with Continental management technology and product innovation in Taiwan, and indeed so many shoe factories began to move overseas, to expand production capacity to increase to take more orders. But Winterthur did not like the other end of the shoe manufacturing factory in Taiwan, mainland China will invest all funds, but will be positioned as operational headquarters in Taiwan, R & D centers and high value-added production center in 1989, creating the mold paint, new technology makes colors Senior beautiful and can reduce the cost of traditional painting. In the same year, the mainland Fujian Xiefeng Footwear Co., Ltd. was established in 1990 as the first shoe mold EVA foam (MOLDED
EVA) technology, using coarse poor quality of EVA, plus other materials filling agents, re-aggregation, changing the physical properties make it suitable for all kinds of mold foam, developed into advanced shoe. Since Winterthur technological innovation, leading manufacturers in the industry, to get invited to join Nike Nike
APE (Advanced Production
Engineering) program, to study shoemaking technology, Winterthur`s ability to develop and become a Nike shoe technology core.
