jordan the survives finalized season

Michael Jordan filed a lawsuit in China, said Jordan sports for defamation

Late last year approved the listing of sports apparel manufacturer China and Jordan Sports Co., Ltd. encounter unexpected. U.S. basketball star, flyers Michael Jordan has filed a lawsuit in China, alleging the company violated its own name right. The industry believes that, regardless of the outcome of this lawsuit, will hinder the pace of Jordan sports market. Jordan, 23, announced to the Chinese court to prosecute alleged violations of Jordan Sports Co., Ltd. the right to his name in court documents said Jordan, Jordan sports brand names used his Chinese translation, and pointed out that from the beginning of the 1980s, Chinese media on the use of Jordan to refer to Michael Jordan. Jordan said the purpose of this litigation is not the economic demands, but to protect their right to a name, and he plans any action likely to get financial compensation for the development of Chinese basketball career Jordan sports company yesterday responded: Up to the 23rd afternoon, the respondent company has not yet received notification of the court; Chinese Jordan is the company applied for registration in accordance with Chinese law and enjoy the exclusive right of a registered trademark, the behavior of the legitimate use of the registered trademark protected by Chinese law; company has been advocating the spirit of sport , while operating in good faith, had sustained effort to support sports development reporter learned from Jordan`s attorney office, they are the pleadings submitted to the court on the 21st of this month, is currently reviewing aspects of the Court is filed, within about a week whether to accept the will There reply. Jordan activist somewhat less timely

Chairman of the China Trademark Office Practices Committee of the International Trademark Association, Li Yongbo yesterday in an interview with reporters, said a registered trademark of Jordan sports for many years, even though Michael Jordan play basketball famous, but related trademarks registered in Jordan sports, did not cause the United States of attention. Jordan sports in China for many years of branding and operations, has become a well-known brand, this time Jordan proceedings, from a legal perspective, it advocates the right time is not particularly timely, There`s a time problem, not and other people say you come fattened pig butcher.

But this lawsuit also gives our business a number of warning. Li Yongbo said that companies Pong brand must be careful, Pong brand may be helpful for entrepreneurs, but if you can not deal with potential crises that may exist, it will have a significant impact on business, for now, Jordan sports will face problems listed frustrated, its future to overseas markets will also blocked Jordan sports listed will be blocked

No matter the outcome of the lawsuit, in the short term to prevent the inevitable pace of Jordan sports market, estimated listing matters to wait until the dust settles a lawsuit. Silver Sun Xudong Teng forward SEEC analyst said yesterday that the prosecution intends to listed companies suffered not a case, but this It can lead to what extent the Commission`s attention, remains to be seen.